May 11, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

Courses

 

Marketing
  

  • MKTG 6162 - Marketing Management

    3

    Definitions, concepts, practices, and analytical tools used to market goods and services. Environmental variables, e.g., legal, social, ethical, cultural, ecological, and technological issues and marketing’s role within profit and nonprofit organizations.
  

  • MKTG 6652 - Seminar in Marketing

    3

    May be repeated for credit with change of topic and consent of chair. P: MKTG 6162 . Selected topics.
  

  • MKTG 6742 - Sports Marketing

    3

    P:   or consent of graduate program director. Study of current topics and issues in sports retail marketing, promotion, sports media relations and sports management, among others.
  

  • MKTG 6752 - Advertising and Promotion Strategy

    3

    P: MKTG 6162 . Effective integrated marketing communication strategies for organizations.
  

  • MKTG 6762 - Business-to-Business Marketing

    3

    P: MKTG 6162 . Marketing mix design for business customers, emphasizing purchasing decisions, inter-firm relationships, the roles of supply chain and value-added activities in profitability, and value communication.
  

  • MKTG 6772 - Sustainability Marketing

    3

    P:   or consent of graduate program director. Marketing strategies for green products and services, including corporate implementation of the Triple Bottom Line Approach with focus on financial, socio-cultural, and environmental goals.
  

  • MKTG 6792 - Social Media Marketing

    3

    P:   or consent of graduate program director. Effective social media marketing strategies for brand marketers; focuses on strategic integration of social media in the promotional mix and assessment.
  

  • MKTG 6822 - Marketing Strategy

    3

    P: MKTG 6162 . Market analysis and strategy formulation. Emphasis on application of marketing concepts to variety of organizations.
  

  • MKTG 6842 - Consumer Behavior

    3

    P: MKTG 6162 . Current theory and research in consumer behavior used to develop marketing strategy for profit and nonprofit businesses. Applications of consumer behavior to social marketing.
  

  • MKTG 6992 - Global Marketing

    3

    P: MKTG 6162 . Marketing decision-making, strategy development, and operational performance of firms involved in international business.

Marketing Banked Courses
  

  • MKTG 6642 - Marketing Research

    3

    P: MKTG 6162 ; OMGT 6123 . Methods, techniques, and procedures of marketing research. Emphasis on various methods of acquiring information for marketing management decision making. Major group project or case is required.
  

  • MKTG 6662 - Electronic Markets

    3

    P: MKTG 6162 ; MIS 6143 . Examines processes necessary to integrate a website into an organization’s strategic plan and the basics of the Internet. Focuses on strategic application of website to enhance corporate profit, serve customers, and market organization. Considers how various types of hardware, software, and telecommunications enable and support integrated, e business processes in an organization. Covers improvement, enhancement, and promotion of the site, including registering with search engines and directories.