Aug 20, 2018  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3832 - Marketing Management


3 F,S,SS

P: ECON 2113 . Marketing concepts and their relevance to corporate objectives and methods of operation. Marketing environment, marketing mix, marketing planning and strategies implementation, and assessment of marketing performance.