Apr 19, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3832 - Marketing Management

3 F,S,SS

P: ECON 2113 . Marketing concepts and their relevance to corporate objectives and methods of operation. Marketing environment, marketing mix, marketing planning and strategies implementation, and assessment of marketing performance.


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