|
Apr 27, 2024
|
|
|
|
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 4790 - Distribution Management 3 F,S
P: MKTG 3832 . Current approaches and procedures for attaining and maintaining effective manufacturer/distributor relationships. Channel participants, communication and other behavioral processes, selection and motivation of channel members, and international channel perspectives.
|
|