May 08, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4562 - Marketing Strategy

3 F,S

P: MKTG 3832 ; additional 6 s.h. in MKTG. Strategic frame work for selections of appropriate marketing mix to satisfy overall organizational objectives.


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