May 08, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4975 - Digital Marketing


3 NS

P: MKTG 3832 . Examines processes necessary to integrate digital marketing into an organization’s strategic plan and basics of the various forms of digital marketing. Focuses on strategic application of digital marketing to enhance corporate profit, serve customers, and market the organization.