Oct 19, 2019  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3832 - Marketing Management


3 F,S,SS

P: ECON 2113 . Marketing concepts and their relevance to corporate objectives and methods of operation. Marketing environment, marketing mix, marketing planning and strategies implementation, and assessment of marketing performance.