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2017-2018 Undergraduate Catalog
East Carolina University
   
 
  Nov 18, 2017
 
 
    
2017-2018 Undergraduate Catalog

Marketing, BSBA


Marketing Concentration Program Coordinator: Judy Siguaw (3400 Bate Building; 252-328-1323; siguawj@ecu.edu)
Operations and Supply Chain Management Concentration Program Coordinator: John Kros (3121 Bate Building; 252-328-4344; krosj@ecu.edu)
Professional Selling Concentration Program Coordinator: William (Jason) Rowe (3102 Bate Building; 252- 737-4342; rowew@ecu.edu)

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply Chain Management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply Chain Management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains.

Minimum degree requirement is 120 s.h. of credit as follows:

Note:


* This course can be used to meet the general education elective requirement.

4. Concentrations - 18 s.h.


(Choose one.)

Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:


5. Leadership and professional development - 9 s.h.


6. Electives to complete requirements for graduation.