Nov 15, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

Marketing, BSBA


Program Coordinators by Concentration:

  • Marketing Concentration: Diana Haytko (3400 Bate Building; haytkod18@ecu.edu)
  • Operations and Supply Chain Management Concentration: John Kros (3121 Bate Building; krosj@ecu.edu)

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply chain management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply chain management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains.

Minimum degree requirement is 120 s.h. of credit as follows:

II. Cognates - 3 s.h.


Note:


* Check with your advisor to see if one of these courses can be used to meet the general education elective requirement.

IV. Concentrations - 18 s.h.


(Choose one.)

V. Leadership and professional development - 9 s.h.


VI. General electives to complete requirements for graduation.