Oct 16, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

Marketing, BSBA


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Program Coordinators by Concentration:

  • Marketing Concentration: Diana Haytko (3400 Bate Building; haytkod18@ecu.edu)
  • Operations and Supply Chain Management Concentration: John Kros (3121 Bate Building; krosj@ecu.edu)

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply chain management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply chain management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains.

Minimum degree requirement is 120 s.h. of credit as follows:

II. Cognates - 3 s.h.


(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)

III. Business core - 36 s.h.


Senior business exam requirement:


Seniors must successfully complete the Senior Business Exam (SBE) in their last semester or summer term before graduation from the BSBA program. The SBE is administered near the end of each semester and summer term. Failure to successfully complete the SBE will result in the student being delayed from graduating in the BSBA program as this competency exam is a program requirement.

IV. Concentrations - 18 s.h.


(Choose one.)

V. Leadership and professional development - 9 s.h.


VI. General electives to complete requirements for graduation.


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