Oct 26, 2020  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BSBA

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply Chain Management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply Chain Management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains. Minimum degree requirement is 123 s.h. of credit as follows:

Choose 3 s.h. from one additional social science area:

Anthropology, communication, geography, history, political science, psychology, sociology

4. Concentration area - 18 s.h.

(Choose one.)

5. Leadership and Professional Development - 9 s.h.

6. Electives to complete requirements for graduation.