MKTG 6662 - Electronic Markets

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P: MKTG 6162; MIS 6143. Examines processes necessary to integrate a website into an organization’s strategic plan and the basics of the Internet. Focuses on strategic application of website to enhance corporate profit, serve customers, and market organization. Considers how various types of hardware, software, and telecommunications enable and support integrated, e business processes in an organization. Covers improvement, enhancement, and promotion of the site, including registering with search engines and directories.