Jul 14, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6762 - Business-to-Business Marketing


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P: MKTG 6162 . Marketing mix design for business customers, emphasizing purchasing decisions, inter-firm relationships, the roles of supply chain and value-added activities in profitability, and value communication.