Department of Marketing and Supply Chain Management

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Diana L. Haytko, Chair, 3400 Bate Building

Faculty

• https://business.ecu.edu/mscm/faculty/

Programs

• Marketing, BSBA

• Professional Selling Certificate

Courses

• MKTG 3500 - Entrepreneurial Opportunities and Marketing
• MKTG 3832 - Marketing Management
• MKTG 3852 - Cultural Environment of International Business
• MKTG 3872 - Persuading Decision Makers
• MKTG 4332 - Professional Selling
• MKTG 4342 - Sales Force Management
• MKTG 4352 - Selling and Sales Management
• MKTG 4362 - Retail Management
• MKTG 4532 - Business and Organizational Marketing
• MKTG 4562 - Marketing Strategy
• MKTG 4662 - Marketing Research
• MKTG 4682 - Marketing Intelligence
• MKTG 4732 - Consumer Behavior
• MKTG 4752 - Integrated Marketing Communication
• MKTG 4762 - Services Marketing
• MKTG 4782 - Customer Relationship Management
• MKTG 4790 - Distribution Management
• MKTG 4792 - Social Media Marketing
• MKTG 4972 - Topics in Marketing
• MKTG 4973 - Topics in Marketing
• MKTG 4974 - Topics in Marketing
• MKTG 4975 - Digital Marketing
• MKTG 4992 - International Marketing

• OMGT 3123 - Operations and Supply Chain Management
• OMGT 3223 - Business Decision Modeling
• OMGT 3843 - Topics in Operations Management
• OMGT 3853 - Topics in Operations Management
• OMGT 4383 - Supply Chain Analytics
• OMGT 4493 - Quality Management
• OMGT 4733 - Project Management
• OMGT 4743 - Purchasing and Materials Management
• OMGT 4753 - Strategic Logistics Management
• OMGT 4763 - Strategic Supply Chain Management
• OMGT 4863 - Topics in Operations Management
• OMGT 4893 - Cooperative Education

• OMGT 4293 - Statistical Analysis
• OMGT 4393 - Forecasting and Statistics for Operations Analysis

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