Marketing, BSBA

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The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply Chain Management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply Chain Management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains. Minimum degree requirement is 123 s.h. of credit as follows:

1. Foundations curriculum requirements including those listed below - 42 s.h.

(For information about courses that carry foundations curriculum credit see Liberal Arts Foundations Curriculum )

2. Cognates - 6 s.h.

3. Business core - 36 s.h.

Choose one international perspectives course from:

4. Concentration area - 18 s.h.

(Choose one.)

Marketing:

Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:

Operations and Supply Chain Management:

Choose 3-6 s.h. from:

Choose 3-6 (to total 18 s.h. for the concentration) from:

5. Leadership and Professional Development - 9 s.h.

BUSI 1200 - Strategy First
BUSI 2200 - Experiential Leadership: Teams in Action
BUSI 3200 - Professional Development and Ethical Leadership
BUSI 4200 - Leadership Capstone
Leadership and Professional Development Portfolio must be completed prior to graduation.