Marketing, BSBA

Program Coordinators by Concentration:

Marketing Concentration: Diana Haytko (3400 Bate Building; haytkod18@ecu.edu)
Operations and Supply Chain Management Concentration: John Kros (3121 Bate Building; krosj@ecu.edu)

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply chain management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply chain management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains.

Minimum degree requirement is 120 s.h. of credit as follows:

l. General education requirements including those listed below - 40 s.h.

(For information about courses that carry general education credit see General Education Program.)

COMM 2020 - Fundamentals of Speech Communication or
COMM 2410 - Public Speaking
ECON 2113 - Principles of Microeconomics
ECON 2133 - Principles of Macroeconomics
MATH 1064 - Applied Mathematics for Business or
MATH 1066 - Applied Mathematics for Decision Making or
Any higher approved general education mathematics course
PHIL 1175 - Introduction to Ethics or
PHIL 2274 - Business Ethics or
PHIL 2275 - Professional Ethics

Choose 3 s.h. from:

II. Cognates - 3 s.h.

(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)

III. Business core - 36 s.h.

Choose one international perspectives course from:

Senior business exam requirement:

Seniors must successfully complete the Senior Business Exam (SBE) in their last semester or summer term before graduation from the BSBA program. The SBE is administered near the end of each semester and summer term. Failure to successfully complete the SBE will result in the student being delayed from graduating in the BSBA program as this competency exam is a program requirement.

IV. Concentrations - 18 s.h.

(Choose one.)

A. Marketing concentration:

Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:

B. Operations and supply chain management concentration:

Choose 3-6 s.h. from:

Choose 3-6 (to total 18 s.h. for the concentration) from:

V. Leadership and professional development - 9 s.h.

BUSI 1200 - Strategy First
BUSI 2200 - Experiential Leadership: Teams in Action
BUSI 3200 - Professional Development and Ethical Leadership
BUSI 4200 - Leadership Capstone
Leadership and professional development portfolio must be completed prior to graduation.