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Nov 23, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BSBA
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Program Coordinator: Diana Haytko (252-737-5500; haytkod18@ecu.edu)
The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.
Minimum degree requirement is 120 s.h. of credit as follows:
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l. General education requirements including those listed below - 40 s.h.
(For information about courses that carry general education credit view the General Education Program section.)
II. Cognates - 3 s.h.
(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)
III. Business core - 36 s.h.
Choose one international perspectives course from:
Senior business exam requirement:
Seniors must successfully complete the Senior Business Exam (SBE) in their last semester or summer term before graduation from the BSBA program. The SBE is administered near the end of each semester and summer term. Failure to successfully complete the SBE will result in the student being delayed from graduating in the BSBA program as this competency exam is a program requirement.
IV. Concentration - 18 s.h.
Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
V. Leadership and professional development - 9 s.h.
VI. General electives to complete requirements for graduation.
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East Carolina University