Program: Marketing, BSBA - East Carolina University

Mar 14, 2025

2022-2023 Undergraduate Catalog

Program Coordinator: Diana Haytko (252-737-5500; haytkod18@ecu.edu)

The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.

The degree requires a minimum of 120 s.h. as follows:

l. General education requirements including those listed below - 40 s.h.

(For information about courses that carry general education credit view the General Education Program section.)

COMM 2020 - Fundamentals of Speech Communication or
COMM 2410 - Public Speaking
ECON 2113 - Principles of Microeconomics
ECON 2133 - Principles of Macroeconomics
MATH 1065 - College Algebra or
any higher approved general education mathematics course
PHIL 1175 - Introduction to Ethics or
PHIL 2274 - Business Ethics or
PHIL 2275 - Professional Ethics

Choose 3 s.h. from:

II. Cognates - 3 s.h.

(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)

III. Business core - 36 s.h.

Choose one international perspectives course from:

Senior business exam requirement:

Seniors must successfully complete the Senior Business Exam (SBE) in their last semester or summer term before graduation from the BSBA program. The SBE is administered near the end of each semester and summer term. Failure to successfully complete the SBE will result in the student being delayed from graduating in the BSBA program as this competency exam is a program requirement.

IV. Concentration - 18 s.h.

Marketing concentration:

Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:

V. Leadership and professional development - 9 s.h.

BUSI 1200 - Strategy First
BUSI 2200 - Experiential Leadership: Teams in Action
BUSI 3200 - Professional Development and Ethical Leadership
BUSI 4200 - Leadership Capstone
Leadership and professional development portfolio must be completed prior to graduation.

Marketing, BSBA