Program Coordinator: Jon Kirchoff (3419 Bate Building; 252-737-4569; firstname.lastname@example.org)
The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.
The degree requires a minimum of 120 s.h.as follows:
l. General education requirements including those listed below - 40 s.h.