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Oct 06, 2024
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2024-2025 Undergraduate Catalog
Marketing, BSBA
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Program Coordinator: Jon Kirchoff (3419 Bate Building; 252-737-4569; kirchoffj@ecu.edu)
The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.
The degree requires a minimum of 120 s.h. as follows:
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l. General education requirements including those listed below - 40 s.h.
(For information about courses that carry general education credit view the General Education Program section.)
II. Cognates - 3 s.h.
(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)
III. Business core - 36 s.h.
Choose one international perspectives course from:
IV. Concentration - 18 s.h.
Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
V. Leadership and professional development - 9 s.h.
VI. General electives to complete requirements for graduation.
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East Carolina University