Jul 18, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Marketing, BSBA


Program Coordinator: Jon Kirchoff (3419 Bate Building; 252-737-4569; kirchoffj@ecu.edu)

The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.

The degree requires a minimum of 120 s.h. as follows:

II. Cognates - 3 s.h.


(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)

IV. Concentration - 18 s.h.


V. Leadership and professional development - 9 s.h.


VI. General electives to complete requirements for graduation.